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e-News Issue 48

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About Edvantage


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What is Edvantage?

Edvantage is a rewards program created especially for Ontario's education community.

Members of Edvantage and their families benefit from exclusive rewards, discounts and offers from the partners affiliated with the program. These partners include various retailers and businesses throughout Ontario. Each Edvantage member has a membership card which has a dual role. It serves as their federation/affiliate membership card as well as their Edvantage membership card. In this way, members may access discounts and savings through the partners by citing their membership identification number.

OTIP (Ontario Teachers Insurance Plan) provides insurance products and services exclusively to Ontario's education community. OTIP administers Edvantage on behalf of the teachers' federation/association. Edvantage is a program primarily offered to members of the four teachers' federation/association in Ontario.

The four teacher federations include the Elementary Teachers' Federation of Ontario (ETFO); Ontario Secondary School Teachers' Federation (OSSTF); Ontario English Catholic Teachers Association (OECTA); and the Association des enseignantes et des enseignants franco-ontariens (AEFO). In addition to the main four teacher federations, Edvantage is also offered to other select education groups in Ontario.

Partner Benefits

As an Edvantage partner, there is a great opportunity to gain new business and there is no direct cost to be involved in the program. Your indirect cost of being included in the program is two fold. The first is your agreement to offer an exclusive benefit to Edvantage members, and the second is your agreement to support Edvantage through various contests, specials and giveaways.

Edvantage is a unique opportunity for retailers and businesses in Ontario. Edvantage ensures that partnerships are exclusively held with only one company offering a product or service.

As an Edvantage partner, your company will be recognized through the Edvantage website, promotional materials, newsletters, media releases, and various conferences and meetings throughout the year.

Distribution

 

  • One mailing each year to all members' homes
  • Quarterly e-News
  • Media releases to federations and partners highlighting new partners
  • Opportunity to feature specials and contests
  • Opportunity to have print materials available at conferences, etc.

Benefit to Members

The nature of products and services offered through Edvantage is very diverse. This is reflected in the range of offerings and discounts provided through each partnership. One common factor among all is that the benefit offered is exclusive to Edvantage members.

About our Members

 

Currently, there are approximately 160,000 educators in Ontario. These individuals represent our primary members in the Edvantage program.

Examining this group closer:

  • 70% are over the age of 40
  • 74% have a spouse
  • 48% have children living at home

Why is this relevant? Through the distribution of family cards, Edvantage partners potentially may service an additional 200,000 members related to our primary members.
Being aware of our members enables us to offer products and services that are important to them. This ensures that everyone's goals are met. 

Staying Informed

Whether an educator is just beginning their career or enjoying retirement, they are eligible for Edvantage. In order to market to various age groups of individuals, Edvantage promotes our partners through brochures, magazine advertisements, and Edvantage e-News, among other publications. As 78% of our members have internet access at home, the Edvantage website is the main avenue for conveying information. As such, it is important that the partner pages reflect the most up-to-date information.

In order to ensure that the goals of Edvantage and of its partners are being met, various reporting measures are used. Website reports are available to each partner which outlines the activity on each partner page.


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